Search Engine Optimization is one of the effective marketing tools to attract organic traffic. It is one of the most important aspects of internet marketing. Though the process of SEO is complex, it contains wide range of aspects that has an impact on your success. However, you know to use SEO effectively on your website, you must know about how SEO works and what different strategies and techniques you can use to achieve better results. DigiKaksha is an advanced digital marketing training institute in Delhi that provides SEO training and Digital Marketing course to help the professionals, entrepreneurs and aspiring students upgrade their skills. SEO is a system of different online tools that can be used to boost your website is ranking in the search engines, which can result in lead conversions and sales. A few aspects of SEO are essential for any successful campaign. On-Page SEO is one of the most important aspects of SEO, which includes numerous elements that helps you in making your website search-engine friendly. Not only does it help you in getting enormous traffic but also lets you analyze your website’s performance and success rate. However, to improve your growth, you need to invest in an optimized On-Page SEO. Thus, how can you do it? Let us learn more about SEO. Use the right keywords – To make your content rank on the SERPs, you need to use the right set of keywords that are relevant to your products and services and are commonly searched. These keywords help you in attracting more online user traffic by ranking your content on the search engines. It also helps you in reaching the potential target audience. Thus, before you come up keywords, do an extensive research on what your customer base wants and what will suit best for your SEO campaign.
Also Read: What is E-mail Marketing? Use relevant keywords in the URLs – Using relevant keywords in your URLs can help you in improving your website’s ranking in the search engines. We see that URL is short, but it should be clear and with a detailed keyword, it can easily attract more user traffic. For instance, as explained by the digital marketing training institute in Delhi, a URL – www.website.com/index.html?page=5 would not attract any user traffic as www.website.com/how-to-learn-digital -marketing-online will. Attractive and Interesting Domain Names – It is another essential element in SEO, which plays a vital role in making people visit your website. Do not make it too complex, as people then might not even remember the
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April 2021
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